Restaurant Marketing
Real World. Real Time. Real Honest

7-PART VIDEO COURSE + WORKBOOK
How to Run A Really Successful Restaurant Marketing
Email Sales Building Program

Restaurant Marketing
Email Sales Building Secrets

Want To Know How To Run A Successful & Profitable Restaurant Email Sales Building Program?
Without the Hype? Without the Big Sell?

=> If you're just starting a Restaurant Email Sales Building Program, this 7-PART VIDEO COURSE, PLUS PLUS FREE WORK BOOK will get you started in the right direction.

=> If you're already running a Restaurant Email Sales Building Program, or someone is running it for you, this VIDEO COURSE will tell you the right things & wrong things you should be watching out for!

Dear Restaurateur,

First, as I always do, let me say that I don't want to insult your intelligence by doing one of those hard sell, "screaming" direct response web site ads. They all look alike and have a flavor of distrust in them. But, I am excited about what I have to offer you, so my sincere apologies if I come off sounding like one of those coupon oriented restaurant marketing programs that promise to increase your sales in 10 days, or a car dealership TV commercial, or one of those 50 greatest hits, buy it now, call this number, operators are waiting for your call ... you get the point, I hope.

My name is Joel Cohen -- a lot of you know me or know of me. I have been doing Real World Restaurant Marketing and sales building for over 25 years. You may have already been to my web site, www.RestaurantMarketing.com

Over the years, I've become known as the honest restaurant marketer, applying common sense techniques along with a no-nonsense approach. My personality says that when I see many restaurants entering into programs sold to them by vendors that over-promise and under-deliver, and when I see restaurants getting duped by one-sided knowledge -- not knowing the real facts, I get a tad upset. For me, and to maintain the integrity and professionalism of the restaurant industry, it is important that you receive information from an objective source, in a straight forward manner. The subject of email is one of those areas and programs where there is alot of confusion, changes and details to be aware of.

My 7-PART VIDEO EMAIL COURSE will tell you how to implement a successful and profitable restaurant email sales building program without the hype, without the sell, and without the over promise/under deliver routine ... and without the high cost. I have nothing to lose by telling you this information, simply because ... I'm not an email company ... I'm not an email vendor ... nor do I want to handle your email program. I already do it for five of my restaurant clients ... and that's enough for me. I just want you to be knowledgeable and successful ... have the right information and the true facts.


"Wonderful session about email marketing."
-- London Grill, Kalamazoo, MI


"Nobody knows more about email sales-building programs and no one can give you a more objective point of view than Cohen."
-- Bubba's BBQ Charlotte, NC


The History of Marketing With Databases Started Here!

  • I have been doing restaurant marketing for over 25 years now. Some of you reading this are my corporate restaurant clients, some are my Journal of Restaurant Marketing subscribers and some of you may be one of the thousands who have seen me and heard me at various workshops across the USA and Canada.

  • About 30 years ago, I was one of the first restaurant marketers to develop database marketing programs for restaurants. It was totally unheard of back then.

  • Finally, there was a degree of acceptance as database "relationship marketing" gurus and their companies started popping up all over the place, claiming to be database marketing experts and having the "golden formula" for a successful restaurant mailing programs. The problem was these companies all eventually folded. They never understood the restaurant business.

  • Later, restaurants climbed on the frequency reward club concept. I predicted these reward clubs would fail for a number of reasons -- and in fact 99.7% of those restaurants that did implement these reward programs, saw them fail and their investment lost. The ones that incorporated my system, using my "surprise and wow your customer concept," laughed all the way to the bank. The ones that continued to play the reward game are desperately trying to get out of it, without making their customers angry.

  • And now, we're approaching the present where email is the most important and powerful application of the Internet. I started email marketing with restaurants about 12 years ago, when it was unheard of and AOL and Prodigy were the first Internet companies on the scene. Now, there are zillions of email companies asking for your business to handle your restaurant email marketing program. Do they understand your restaurant business and how to increase sales?

  • Now, you can understand what works and what doesn't and the most successful way to increase your sales by using a sales-building email program ... the right way!



FREE: Preview Part #1 Of 7 Part Video Series
Series was originally recorded as a 4-parter,
and since updated with 3 new additional segments.

FREE!
Click To View The Preview, Part #1



Order The Complete
7-Part Instructional Video Workshop
+ Workbook:

In this 7-Part Video workshop, "How To Develop & Implement A Successful & Profitable Restaurant Email Sales Building Program," you'll learn everything you need to know about running or supervising a successful profitable email sales building program.

=> When to use HTML and Text

=> What to put in your From and Subject Fields

=> Why AOL and Yahoo might filter you out

=> Great email promotions that increase sales

=> How to get your guests to fill out an entry form

=> The most effective kind of an entry form

=> How to approach your guests and what to say

=> Great email software programs

=> ... and much, much, much more.

PLUS...
ABSOLUTELY FREE

Bonus
The Email Sales Building Program Workbook
To Help You Follow The Video & Plan Your
Own Restaurant Email Sales Building Program.


How To Develop & Implement A Successful & Profitable Restaurant Marketing Email Sales Building Program.



How To Develop & Implement A Successful & Profitable Restaurant Marketing Email Sales Building Program.

Here's What You Get With Your Purchase:

1. 7-Part Video Course

2. Free: Email "How To" Workbook

$119 Value
Now Only
$49.95

How To Develop & Implement A Successful & Profitable Restaurant Marketing Email Sales Building Program.


Because of the value of the content, all purchases are final!
Here's What You Get

1. 7-Part Video Email Course
to stream off your computer and view 24/7 any time you wish, as often as you wish. Have your whole staff watch it.

2. Free: "How-To" Workbook
Download the Email Sales Building Workbook, in a PDF format, easy to save to your hard drive.

Click Here To Order

Video is Via Download Video Streaming As Often As You Wish.
Cannot permanently save to your hard drive.
View any time you want; as often as you want.


The Cohen Restaurant Marketing Group
Raleigh * Houston * Toronto
Raleigh Office: 919-848-1253

Visit these Restaurant Marketing Sites:
www.RestaurantMarketing.com
www.RestaurantMarketingManual.com

email written in full to prevent collection by spam bots
jcohen at restaurantmarketing dot com


Here's What They're Saying

"Wonderful 38 minute session about email marketing."
-- London Grill, Kalamazoo, MI


"Nobody knows more about email sales-building programs and no one can give you a more objective
point of view than Cohen."
-- Bubba's BBQ, Charlotte, NC


"When he goes to bat for a team, he scores. Cohen's ingenious, practical style and creative vision is the
key to his success."
-- Restaurant, Bar & NightClub


"His monthly program has helped in too many ways to describe."
-- Pizza Hut, Dallas, TX


"If you're looking for help, especially in today's competitive
climate and no matter what size of a restaurant you are, Cohen's expertise can increase your sales. It's a system, developed with 25 years ofexperience that worked for us and can work for you"
-- Texas Steakhouse Restaurants, Rocky Mt., NC


"Joel Cohen doesn't pull punches. He's got a system that works and is targeted to building your sales. I've been through all the other restaurant marketing guys -- read all the books and been to all the workshops.
Believe me, no one tells it like it is better than Joel Cohen."
--
Casa Ole Restaurants, Houston, TX


"His energy is contagious. He shares his expertise and sales building systems so we all succeed."
-- Dick Clark's American Bandstand Grill, Dallas, TX


"Great! Helped put us on the map"
--
Landry's Seafood Restaurants, Houston, TX


"His system, his way of working is a touch of reality, experience and marketing know how that increases the sales."
--
Golden Corral, Southern Mktg Dir.


"When you don't want to coupon yourself to death, like most restaurants do, then this is the go to guy.
Integrity, creativity and real world marketing."
-- 5 & Diner Restaurants, Phoenix, AZ


"We evaluated our menu using the techniques that Joel showed us.
We put the power of rounding to work."
--Campbell House Cafe Chelan, WA


"His honesty is brutal, yet refreshing in an age when everyone's trying to get me to spend my
advertising dollars on them!"
--5 & Diner Franchisee, Phoenix, AZ


The Restaurant Marketing Email Program is part of the RestaurantMarketing.com family of web sites
that provide the restaurant & hospitality field with honest,
efficient and affordable ways to increase sales and awareness. Visit the following:

RestaurantMarketing.com

Restaurant Marketing Manual: The Wow Street Journal

The Restaurant Marketing Classroom

The Restaurant Marketing Blog

The Restaurant Marketing Menu Masters Video Workshop



Restaurant Marketing
Real World. Real Time. Real Honest.

The Cohen Restaurant Marketing Group
Raleigh - Houston - Toronto

Email written to prevent spam bots. Use the proper email format to:
jcohen at restaurantmarketing dot com
919-848-1253